About us

Founder of nowly and SwissDogSchool

Jennifer Swirta

I'm an entrepreneur who builds companies, with experience in startups, AI, marketing, sales, business development and operations.

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3'000+

customers at SwissDogSchool

9 years

entrepreneur since 2017

Spotify streams as a former pro DJ

SRF

Featured on SRF, Blick & Tele M1

With SwissDogSchool I built an SME from scratch. I know how much time admin, emails, quotes and customer contact take. That's exactly the work nowly's AI agents now take over for other Swiss SMEs.

Jennifer Swirta speaking at the Entrepreneurs Summit at Google — Speaking at the Entrepreneurs Summit at Google

Why nowly?

Beyond the dog industry, my passion is building companies with AI: turning ideas into products, validating concepts quickly and creating scalable business models. nowly brings that experience straight into your business – practical, fast and jargon-free.

Background

2025 – today
Founder of nowly
AI agents and automation for Swiss SMEs.
2017 – today
Founder of SwissDogSchool
Built from scratch, with thousands of customers and a team of professional dog trainers in Zurich and Kloten.
2025 – 2026
Ambassador & Manager EO Accelerator Switzerland
Supporting entrepreneurs as they scale.
2023 – 2024
Creaitor.ai & Tree Stones
Head of Operations at an AI tool and online marketing project lead.
2008 – 2017
PwC, KAYAK, consulting
Assistance, HR, office management, projects and insurance consulting.

Education: Bachelor of Science in Business Communications, PR and Marketing at HWZ University of Applied Sciences in Business Zurich.

EntrepreneurshipStartup developmentAI toolsProduct strategyMarketing & salesBusiness developmentOperationsTeam building

Inquire without obligation